Effects and results of category management
There are four key effects of strategic category management having a very direct effect on business results:
- Decrease in OOS (out of stock) related sales shortfall
- An average 10% increase in sales
- Up to 3% increase in item margin
- Stock can be lowered up to 15%
(Source: ECR Europe, The essential guide to day to day category management)
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[11.05.2011]
is a process, within which categories are being treated as strategic business units, so that the client's needs will be answered as much as possible, and in the long term their business results will i...
