What are the advantages of Category Management?
- ...because it changes the way of thinking – from the logics of suppliers to the logics of categories and the optimisation of performance at the sales space
- ...because it improves the competitive edge and ensure maintenance of or increase in sales share
- ...because it enables better exchange of information regarding the market, products, categories...
If you don't hire us, your competition might.
[11.05.2011]
is a process, within which categories are being treated as strategic business units, so that the client's needs will be answered as much as possible, and in the long term their business results will i...
