Marko Zalar, Reckitt Benckiser Adriatic, Regional director for Slovenia
»We have been working productively with the company CMS Svetovanje since 2005. They help us analyse our sales data, create planograms and provide us with advice on our assortment. The work with us on our presentations with sales partners and thus contribute to a faster implementation of new ideas at sales points. Our goal is an arranged and clear sales shelf that enables the end buyer a quick and simple purchase of the item wished for, thus improving the buying experience and eventually leading to higher sales in target categories. Having co-operated for five years, CMS have helped us to launch successfully the project of category management in the greater part of our key categories with major Slovenian retailers. Our co-operation comprises everything from the very basic proposals on shelf appearance to the specific category management with retailers.
By offering their knowledge and experience, the CMS company are an indispensable partner in category management.«
By offering their knowledge and experience, the CMS company are an indispensable partner in category management.«
If you don't hire us, your competition might.
[11.05.2011]
is a process, within which categories are being treated as strategic business units, so that the client's needs will be answered as much as possible, and in the long term their business results will i...
